Our journey
Our journey is a captivating tapestry of innovation and creativity, woven with the threads of our brand's evolution. It's a narrative of continuous growth and transformation, where every chapter tells a story of passion, dedication, and the pursuit of style excellence.
MARCH 2018
SOMUCHLOVE
Registered as an LLC. Began with the concept of a clothing brand that is socially lead purpose driven by Spencer So to take a strong stance on a social justice issue each month.
DECEMBER 2023
Banding together
Collected college friends from different parts of campus to bring people together for the sake of spreading love. Our journey as the current form of somuchlove begins here.
AUGUST 2025
Brick and Mortar
Located in 5th Street Market Alley Eugene, Oregon. We have a small 300 sqr ft brick and mortar in the heart of our birth place.