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ソーマッチラブ
SOMUCHLOVE IS A MULTI-PLATFORM CREATIVE COMMUNITY CREATED IN THE BELIEF THAT SPREADING LOVE IS NOT JUST A CHOICE, BUT A CALLING.

Our journey

Our journey is a captivating tapestry of innovation and creativity, woven with the threads of our brand's evolution. It's a narrative of continuous growth and transformation, where every chapter tells a story of passion, dedication, and the pursuit of style excellence.

MARCH 2018

SOMUCHLOVE

Registered as an LLC. Began with the concept of a clothing brand that is socially lead purpose driven by Spencer So to take a strong stance on a social justice issue each month.

 

DECEMBER 2023

Banding together

Collected college friends from different parts of campus to bring people together for the sake of spreading love. Our journey as the current form of somuchlove begins here.

 

AUGUST 2025

Brick and Mortar

Located in 5th Street Market Alley Eugene, Oregon. We have a small 300 sqr ft brick and mortar in the heart of our birth place.

 

express yourself

live freely

Our Journey began with a simple yet profound realization: The world is in dire need of more love, compassion, and kindness. In a society often consumed by division and negativity, we felt compelled to create a platform dedicated to spreading love in its purest form. Through our meticulously crafted apparel and immersive creative projects, we seek to ignite the flames of passion within our community members. Whether it's through thought-provoking designs, engaging events, or inspiring collaborations, every aspect of somuchlove is designed to inspire and empower individuals to express themselves authentically and to share their love with others. We understand that passion comes in many forms - whether it's a love for art, music, fashion, or social justice - and we celebrate the diversity of interests and experiences within our community. By providing a platform for individuals to connect, collaborate, and support one another, we aim to create a ripple effect of love that extends far beyond our own borders.

Signature Athletes

Braiesey Rosa

Oregon Softball

Amari Harper

Oregon Softball

Dom Hellman

Oregon Baseball

Natalie Fukumoto

Oregon Volleyball

Orian Drore

Oregon Volleyball

Bella Swarthout

Oregon Acrobatics and Tumbling

Logan Davis

Oregon Acrobatics and Tumbling

Ashlyn Parlett

Oregon Acrobatics and Tumbling

Trevor Robbins

Oregon Cheer

staff

Spencer So

CEO

Hannah So

CHR

Joey Bezner

CCO

Reed Fine

CFO

Benjamin Bradshaw Cohen

Director of SOMUCHLOVE RECORDS

Brenna Pascual

Designer

Liam Windhamsmith

Writer

Patrick Walker

Audio Technician

Addison Sobotta

Designer

Connor Counts

Designer

Sofi Spliethof

Designer

Carson Mergenthaler

Carson Mergenthaler
Videographer

Sydney Tall

Event Coordinator

Rachel Withers

Climate Activist

Abby Beckerman

Ceramicist