The ultimate professional privilege is not found in the prestige of a title or the architecture in which the office resides, but in the profound relief of looking forward to seeing the people waiting for you there. When a work culture is anchored in inclusivity and love, the people cease to be mere coworkers. They become a community of collaborators and creatives who value your existence as much as your professional output. At SOMUCHLOVE, this is the norm, the everyday. The “Sunday scaries” are replaced by a sense of belonging and the rare comfort of knowing you are entering a space where you don’t have to adjust your ideas or mask your identity to feel and be understood.
There is a very specific, creative energy that ignites when people gather with the explicit intent to build something together. This is when the work itself becomes a secondary byproduct of the relationships built surrounding it. It’s in these moments we learn that work is no longer solely a series of tasks but an opportunity of contributions, collaborations, and combinations of our greatest passions, prouds, and pursuits.
Abby Beckerman is SOMUCHLOVE’s Human Resources and Administration go-to. “I feel like every time I come here, it doesn't feel like work. It just feels like I'm hanging out with my best friends. We're just cool people making cool shit.” Beckerman underscores. “This is a place where I have never felt judged, and that’s a rare occurrence; here is one of the only places where I've truly felt like I can be and show my true self and be weird and be funny and be appreciated for who I am.”
Her enthusiasm mirrors a group consensus across the executive board. They had found the standard of workplace environments. Reed Fine, the company’s chief financial officer, shares the same sentiment. “I was really happy to be a part of was just the commitment to spreading love and community and just fostering a place where people felt safe no matter who they were.”
A pillar of SOMUCHLOVE’s identity is its commitment to amplifying a wide spectrum of creative voices. Beckerman describes the culture as one where “no idea or dream is too big or too crazy”. Fine echoes this, emphasizing the importance of the individuals behind the work: “I think we definitely have a lot of extraordinarily talented people, and I want our talent to be at the forefront [of our brand].”
SOMUCHLOVE began as a high school passion project. Created by a kid with a desire to combat social justice issues in his community surrounding minorities, his goal was to be the voice for these groups, especially in times where it felt like there was no one speaking up for them. This kid’s name is Spencer So, founder and CEO of SOMUCHLOVE. Except he’s no longer that kid with a dream but a college alum who has fulfilled his ambitious calling. And he’s just getting started.
“I was kind of like this weirder kid. I wasn't popular or anything and so trying to find places where I can help people who have the same struggles and are really passionate about creating and finding people who have the same values is really important to me.” So emphasizes his intent of making SOMUCHLOVE a place where, truly, love is the center of its values. “Even though we were in downtown, there were some kids that would stop by occasionally and just play on my Xbox, and they would just ask me questions and stuff. It was really clear to me that they're just high school kids and they don't want to go home. You know, that's one of the main reasons I do what I do. That's the kind of feeling I would want people to get.”
Working here is the ultimate professional privilege. Because at the end of the day, a company is only as strong as the people who feel safe and loved within its walls. Spencer So’s SOMUCHLOVE is the guideline and standard for any and all future workplaces. To work somewhere where being different, a little weird, and having a heart as big as our biggest ideas are the only requirements is the most special thing— and to call our place of work home is even cooler.
